Please note: By entering the ThinkLA Awards you automatically grant ThinkLA the right to make copies, reproduce, and display the creative materials and written information for educational and promotional purposes such as, but not limited to, the ThinkLA website, newsletter, and the Awards Gala. Should your entry be selected as a finalist, ThinkLA will contact you to provide supporting materials for the Awards Gala.

Advertising Achievement

Best Audio Campaign The best campaign utilizing any audio channel including radio, streaming, podcasts, and social audio. Campaigns can include multiple audio channels or a singular platform, and will be judged based on creativity, innovation and scale.

Best Auto Campaign The best Tier 1 or Tier 2 cross-channel automotive campaign that features a seamless combination of creative, media, data/insights, and technology/innovation to achieve a measurable goal. 

Best Branded Content The creative asset or campaign that best combines creativity and innovation with a unique insight about the brand to achieve consumer awareness and engagement, with engagement measured by time spent and/or social media actions. This may be a single piece of content or a series, and may be original content or achieved by working with existing programming, a publisher, or other media partner. 

Best Cause Marketing Campaign A CSR (corporate social responsibility) initiative by a for-profit company that promotes social good through a creative execution aligning a brand’s values with a non-profit cause, a social change initiative, or a marketing campaign promoting a non-profit cause.

Best Entertainment Campaign The best cross-channel campaign for an entertainment brand that features a seamless combination of creative, media, data/insights, and technology/innovation to achieve a measurable goal. Categories include film, television, streaming video, music, gaming, e-sports, etc.

Best Out Of Home Campaign An out-of-home campaign (print, digital, interactive, etc.) that combines creativity, innovation, and cutting-edge strategy to achieve a measurable goal.

Best Short Form Video A short form (:30 or less) video ad or video stream that combines creativity and innovation to achieve a measurable goal across any platform. Video that was created as part of a display ad can also be included.

Best Social Media Campaign A social media campaign (with or without an influencer) that effectively captures attention and drives business results. Campaigns can include one or more influencers, and can incorporate video, blogs, images, or any other format distributed across social media channels.

ThinkLA Innovator An advertising campaign or marketing initiative that is completely new to the world. It embodies progressive thought and a trailblazing spirit that makes it original, extraordinary and achieving a measurable business goal. It can be a unique use of technology or a communication platform, a new-to-the world execution, or a unique approach to solving a problem, as examples.

Campaign of the Year - For Agencies
The best cross-channel campaign by an agency for any brand that features a seamless combination of creative, media, data/insights and technology/innovation to achieve a measurable goal. This campaign seamlessly integrates at least 3 channels while creatively leveraging the unique aspects of each.

Campaign of the Year - For Partners
The best campaign by a publisher or other advertising/marketing/content company for any brand that features a seamless combination of creative, media, data/insights and technology/innovation to achieve a measurable goal.

Company Achievement

DIG Award A company who best celebrates commitment to diversity across race, ethnicity, gender, sexual orientation, socio-economic status, age, ability, and other differentiators across all levels of the organization.  Nominated companies should have a culture that embraces, involves, and engages diverse groups at all levels of the organization, and be able to show examples via recruitment, retention, promotion, education/training, internal programming, and community outreach. 

Partner of the Year The company that has best demonstrated consistent dedication to developing unique partnerships that create demonstrable value for brands or agencies. These companies can be partners in the media, creative, data, research, and adtech/martech space.

Individual Achievement

Agency Leader of the Year
A person who has displayed the best combination of the following advertising agency skills: team building/leadership, client partnership, problem solving, creativity, relatability, enthusiasm, work ethic, and overall business results. This person has more than five years’ experience and is an active participant in the ThinkLA community.

Sales Person of the Year
A salesperson who has displayed the best combination of the following skills:  problem solving, creativity, flexibility, relatability, enthusiasm, work ethic, and overall business results.  This person has more than five years years’ experience, and is an active participant in the ThinkLA community.