Beth Reilly
Head of Integrated Media
Northwestern Mutual
Chicago, IL

Beth oversees the media, social and digital marketing teams as well as manages all media partnerships for Northwestern Mutual. She leads the end-to-end holistic media strategy that maximizes impact across the full marketing funnel and ensures optimal channel mix and investment allocation.  She also leads long term strategy and daily management of NM Enterprise social media go-to-market approach across all social media platforms and audiences (consumer, corporate & field).  

Before joining NWM, Beth was the Founder and CEO of Digital Matter, LLC, her own successful marketing consultancy designed to develop best in class integrated marketing and media strategies, programs and partnerships all with a lens on digital. Beth served as the interim CMO at Volta Charging and prior to that she ran the T-Mobile account at Publicis and was the acting VP of Media at Sprint. She has worked with clients like Global Hewlett Packard Enterprise, Motorola Mobility (acting Head of Global Media and Consumer Engagement) and Spark Foundry among others. Digital Matter was responsible for developing and leading global partnerships; developing internal digital capabilities and best practices and developing strategies and best practices across all consumer touch points. Ms. Reilly is an active speaker and panelist on all things digital marketing. She is also an active member in organizations like PTTOW, the Peer150 (which she helped found), Brand Innovators and is a Founding Member of Chief.

During her prior roles, Ms. Reilly was responsible for developing the global digital strategies and award-winning campaigns for brands like Barilla, Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google.

Ms. Reilly also was one of the original Digital and Social Marketing pioneers for Kraft Foods’ where she started as a brand manager and then led content planning and development for Kraft Foods’ successful food&family CRM program before starting the digital team.

Prior to Kraft Foods, Beth worked on the McDonald’s Global Happy Meal Program, at Universal Studios in Corporate Marketing and Partnerships and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company.

Ms. Reilly lives in the Chicago suburbs with her husband and three children.