Juan Jose Valera
Director of Strategy
Bailey Lauerman
Omaha, NE

Juan José (JJ) is a brand communications strategist and a research consultant with more than 18 years of professional experience. JJ is native of Spain where he began his career working for diverse advertising agencies and opera production companies his hometown, Valencia. In the United States, he has served as Director of Strategic Planning and Qualitative Research at some of the top Multicultural and General Market advertising agencies in the country. During his successful career, JJ has worked for a wide array of brands and categories including, Disney, Toyota Motor Sales, Hyundai, UNICEF, Bosch, Modelo Especial, Corona, Jack Daniel’s, State Farm, Bank of America and the U.S Army among others. JJ graduated Summa Cum Laude from San Jose State University, with a bachelor’s degree in Advertising, and studied business at the University of Business and Economics in Valencia, Spain. He is also a consummated Paella chef, a comedy improv performer and a scuba diver.